privacy policy

Ella's boutique

1. Introduction

Ella's Boutique ("we," "us," or "our") operates this online store and website, including all related content, features, tools, products, and services (collectively, the "Services"), to provide you with a carefully curated shopping experience. Our store is powered by Shopify, which enables us to provide these Services.

This Privacy Policy explains how we collect, use, process, and disclose your personal information when you visit our website, use our Services, make a purchase, complete a transaction, or otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy regarding the collection, processing, or disclosure of your personal information, this Privacy Policy will apply to those matters.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood how your personal information may be collected, used, and disclosed as described below.

2. Personal Information We Collect

In this Privacy Policy, "personal information" means information that identifies you or can reasonably be linked to you or another individual. It does not include information that has been anonymized or collected in a way that prevents reasonable identification.

Depending on how you interact with our Services, your location, and applicable legal requirements, we may collect or process the following categories of personal information:

  • Contact Information: Your name, billing address, shipping address, postal address, telephone number, and email address.

  • Financial and Payment Information: Payment card details, billing information, transaction records, payment method, payment confirmations, and other information necessary to process payments. Payment information may be processed by third-party payment providers.

  • Account Information: Your username, password, account preferences, security settings, and other information associated with your account.

  • Transaction Information: Products you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.

  • Communications: Information you provide when contacting us, including customer service inquiries, feedback, and other correspondence.

  • Device Information: Information about your device, browser, network connection, IP address, and other device identifiers.

  • Usage Information: Information about how you access and interact with our Services, including pages visited, browsing activity, and the timing and duration of your interactions.

3. Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you: When you create an account, place an order, browse our website, contact us, or otherwise provide information voluntarily.

  • Automatically through our Services: Through your device, browser activity, cookies, and similar tracking technologies when you visit or use our website.

  • From service providers: From third parties that provide services on our behalf, such as payment processing, analytics, customer support, order fulfillment, and website hosting.

  • From business partners and other third parties: Where permitted by applicable law and relevant privacy requirements.

4. How We Use Your Personal Information

We may use your personal information for the following purposes, depending on how you interact with us and which Services you use.

Providing and Improving Our Services

We use personal information to operate and maintain our store, process orders and payments, arrange shipping, manage customer accounts, remember preferences, respond to requests, facilitate returns and exchanges, support product reviews, and provide a more personalized shopping experience.

We may also use information about your browsing and purchasing activity to understand customer preferences and improve our website, products, services, and overall shopping experience.

Marketing and Advertising

Where permitted by applicable law and your communication preferences, we may use your personal information to send promotional messages, newsletters, offers, and other marketing communications by email, text message, or other available channels.

We may also use certain information to display advertisements for our products or services on our website and other platforms. This may include information about products you previously viewed, purchased, or added to your shopping cart, subject to applicable consent and opt-out requirements.

You can unsubscribe from promotional emails at any time using the unsubscribe link included in the message.

Security and Fraud Prevention

We may use personal information to verify account activity, help secure payments, detect and investigate suspected fraud, identify potentially unlawful or harmful activity, protect our customers, and maintain the security of our Services.

If you create an account, you are responsible for keeping your login credentials confidential. We recommend that you do not share your password or other account access details with anyone else.

Communicating With You

We use your information to respond to questions, provide customer support, send order-related updates, address concerns, and maintain our relationship with you.

Legal and Regulatory Compliance

We may process personal information when necessary to comply with applicable laws, respond to valid legal requests, cooperate with public authorities, establish or defend legal claims, enforce our policies, or investigate suspected violations of our Terms of Service.

5. How We Disclose Personal Information

We may disclose personal information to third parties for legitimate business purposes, subject to this Privacy Policy and applicable law.

These parties may include:

  • Shopify and service providers: We work with Shopify and other service providers that help us operate our business, including payment processors, IT providers, analytics services, customer support providers, cloud storage services, fulfillment partners, and shipping companies.

  • Advertising and marketing partners: We may work with business and marketing partners to support advertising and promotional activities. Depending on your location, applicable law, and your privacy choices, certain information may be used to deliver personalized advertising across different websites and online stores.

  • Third parties at your direction: We may disclose information when you request or authorize us to do so, such as when arranging delivery or using social media features or third-party login integrations.

  • Affiliated entities: We may share information within our corporate structure where applicable.

  • Legal and business purposes: We may disclose information in connection with a merger, business transfer, insolvency proceeding, legal obligation, court order, law enforcement request, enforcement of our policies, or protection of our rights and the rights of our customers or others.

Our business and marketing partners may process personal information in accordance with their own privacy policies.

Where applicable, you can exercise your rights to opt out of the sale or sharing of personal information or certain forms of targeted advertising through our Data Sharing Opt-Out page.

6. Shopify's Role in Processing Personal Information

Our online store is hosted by Shopify. Shopify collects and processes personal information relating to your access to and use of our Services to provide, maintain, and improve its platform and related services.

Information you submit through our store may be transmitted to Shopify and to third parties, including service providers located in countries other than your country of residence, where necessary to provide the Services.

Shopify may also process information obtained through your interactions with our store, other merchants, and Shopify itself to provide enhanced features and services that help businesses operate and improve their stores.

For certain processing activities associated with these enhanced features, Shopify may act as an independent controller of personal information and may be responsible for responding to requests concerning your applicable privacy rights.

For more information about Shopify's privacy practices and the rights available to you, please review the Shopify Consumer Privacy Policy.

You may also be able to exercise certain privacy rights through the Shopify Privacy Portal, depending on your location and the processing activity involved.

7. Third-Party Websites and Links

Our Services may contain links to websites, applications, or other online platforms operated by third parties.

If you follow a link to a website that we do not own or control, we encourage you to review its privacy policy, security practices, and terms and conditions before providing any information.

We are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or their content.

Information you share in public or semi-public spaces, including third-party social media platforms, may be visible to other users and may be used by those platforms or other parties according to their own policies.

The inclusion of a third-party link on our website does not necessarily constitute an endorsement of that website, its content, or its operators.

8. Children's Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children who have not reached the age of majority applicable in their jurisdiction.

If you are a parent or legal guardian and believe that a child has provided us with personal information, please contact us at info@ellasboutique.com so that we can review the request and take appropriate action, including deletion where required by applicable law.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we sell or share personal information of individuals under the age of 16, as those terms are defined under applicable privacy laws.

9. Data Security and Retention

We take reasonable measures to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no security measure is completely effective, and we cannot guarantee absolute security. Information transmitted over the internet may not be entirely secure while in transit. We recommend avoiding unsecured communication channels when sending sensitive or confidential information.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including managing accounts, fulfilling orders, providing our Services, meeting legal and accounting obligations, resolving disputes, and enforcing our agreements and policies.

The retention period depends on the type of information, the purpose for which it was collected, and any applicable legal requirements.

10. Your Privacy Rights and Choices

Depending on where you live and subject to applicable law, you may have certain rights concerning your personal information. These rights are not absolute and may be subject to legal conditions or exceptions.

Your rights may include:

  • Right of access: Request access to the personal information we hold about you.

  • Right to deletion: Request that we delete personal information we maintain about you, subject to applicable legal exceptions.

  • Right to correction: Request that inaccurate or incomplete personal information be corrected.

  • Right to data portability: Request a copy of certain personal information in a portable format or, where applicable, request that it be transferred to another organization.

  • Right to opt out of certain data sharing or targeted advertising: Depending on your location, you may have the right to opt out of the sale or sharing of personal information or its processing for targeted advertising as defined by applicable privacy law.

Where available, you may submit an opt-out request through our Data Sharing Opt-Out page.

Global Privacy Control

Depending on your location and applicable law, we may recognize a Global Privacy Control (GPC) signal as a request to opt out of certain data sharing or targeted advertising for the browser and device transmitting the signal.

Where we can associate the device transmitting the signal with a Shopify account, the opt-out request may also be applied to that account, as applicable.

For more information about Global Privacy Control, visit globalprivacycontrol.org.

Except where required by applicable law, we do not recognize other browser-based "Do Not Track" signals.

Marketing Preferences

You may opt out of promotional emails at any time by clicking the unsubscribe link included in our marketing emails.

Even if you opt out of promotional communications, we may continue to send non-promotional messages when necessary, such as order confirmations, shipping updates, account notifications, and other service-related communications.

Additional Rights for Residents of the United Kingdom and European Economic Area

If you reside in the United Kingdom or the European Economic Area (EEA), you may have additional rights under applicable data protection laws, subject to relevant conditions and exceptions.

These rights may include:

  • Right to object or restrict processing: Request that we stop or limit certain processing activities involving your personal information.

  • Right to withdraw consent: Where we process your personal information on the basis of consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

To exercise your rights, contact us at info@ellasboutique.com or use the relevant privacy tools available through our Services.

For additional information about Shopify's processing activities and the rights that may apply to information processed by Shopify, visit the Shopify Privacy Portal.

We will not unlawfully discriminate against you for exercising your privacy rights.

We may need to verify your identity before processing a request, where permitted or required by law. Where applicable, you may authorize another person to submit a request on your behalf. We may require evidence of that authorization and may ask you to verify your identity directly.

We will respond to valid requests within the time limits required by applicable law.

11. Complaints

If you have concerns about how we collect, use, or process your personal information, please contact us at info@ellasboutique.com.

Depending on your location, you may have the right to request a review of our decision or submit a complaint to your local data protection authority.

For residents of the EEA, information about national data protection authorities is available through the European Data Protection Board.

12. International Data Transfers

Your personal information may be transferred to, stored in, or processed in countries other than the country in which you reside.

Where personal information is transferred outside the EEA or the United Kingdom, we will rely on an appropriate transfer mechanism where required by applicable law. This may include an adequacy decision, the European Commission's Standard Contractual Clauses, or an equivalent lawful safeguard recognized by the relevant UK authorities.

These safeguards are intended to help protect your personal information when it is transferred internationally.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, legal obligations, or regulatory requirements.

When we make changes, we will publish the revised version on this page, update the "Last updated" date, and provide any additional notice required by applicable law.

We encourage you to review this page periodically to stay informed about how we handle personal information.

14. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise your privacy rights, please contact us at:

Ella's Boutique
Email: info@ellasboutique.com